Transportation Management Key to Competitiveness in Global Wireless Marketplace

Wireless communication and the widespread use of smartphones and tablets have launched an online marketplace where people can shop at all times. The Internet provides a way to inexpensively market goods around the world and reach the palm of a customer's hand. At the same time, public offices depend on local sales tax revenue from area merchants. Healthy communities and quality public schools rely on local merchants to have what they want, when they want it, and at a price they are willing to pay.

There are many forces at work in delivering goods to wholesalers and consumers. Ports, rail, air, and interstate highways each play a role in bringing products from country of origin to final destination. Choosing the appropriate combination of intermodal transport involves balancing speed, cost, and frequency. In most businesses, effective transportation management makes a significant difference on the bottom line. Competitiveness depends on being able to find the fastest and cheapest way to move products.

As connectivity spreads to more parts of the world, current logistic patterns and transportation systems will adapt to new markets as they are created. During times like these, access to these new markets depends directly on expertise in transportation. For most businesses, this means partnering with a company that specializes in moving certain kinds of products and working in specific markets. Companies who undertake international trade without the appropriate level of expertise typically suffer lost revenues and productivity as they are presented with unanticipated challenges and additional costs.

Transportation management and logistic coordination are integral to success, and each mode of transport may be considered its own subfield with unique strengths and associated experts. Produce needs to move fast, but online retailers can offer a variety of shipping options at different profit margins. Aside from profits, transportation management can also contribute to competitiveness, both socially and environmentally. Socially conscious businesses want to demonstrate to customers that their processes are minimally impactful. Businesses concerned with long-term sustainability might view robust transport management as an integral part of their responsible action model.

Each business must carefully research transportation systems in its current and target markets to determine which modes of transport will be appropriate, as well as what policies are in place. A competent of universities have high quality transportation research centers that seek to explore policy, commercial transport, and comprehensive land use planning. These centers may have outreach programs to assist in local economic development by advising small businesses with endeavors that lack in-house logistical capacity. Ultimately, establishing the best transportation management system for any organization requires developing a relationship with the partner and outstanding clear goals and plans.

7 Best Tips For Healthy Clay Pot Cooking

Clay pot cooking is the oldest and time-tested method for healthy cooking. While people are struggling to fight the ill effects of modern ways of cooking, with this safe and simple way of cooking, nobody ever had complaints. This is probably the reason people are slowly going back to their roots by switching to clay cookware.

There is a new challenge with clay pot cooking today it is rare that people are making it with the health value in mind so the clay pots available in the market are unfortunately chemical laden and coated with toxic enamels and glazes (like ceramics). The more beautiful and colorful they look on the outside, the more toxins they may leach while cooking. The cheaper they are, it’s possible that additives are used to make them faster and smoother. It’s important that you choose a truly healthy pot and here are 7 tips to choosing and using the best clay pots:

1. Always Choose Primary Clay

Primary clay is the purest form of clay – it has absolutely no toxins. Only primary clay is naturally inert, so doesn’t react to food like metals and ceramics. There are many clay pots available in the market that are made from secondary or tertiary clay but they have contaminants that may leach into your food while cooking.

2. No Chemicals, Glazes or Enamels

Most makers start using chemicals to make the process easier. In fact, every mechanized process needs the raw material to be treated with chemicals. The glazes and enamels might make your clay pots and pans colorful, attractive and even robust but they contaminate food. So always choose a cookware made from unglazed primary clay (or pure clay).

3. Seasoning Is Important

Seasoning your pure clay pot as per instructions is very important for cooking delicious food every time and it also increases the life of your pot. Pure clay is naturally non-stick, so after proper seasoning, if done right, the food should never stick to the bottom.

4. Choose Ingredients Carefully

You have finally chosen the healthiest clay pot – great, but it will all be in vain if you won’t use the right ingredients. For healthy clay pot cooking, make sure you choose all-natural organic ingredients that are unprocessed and nutrition-rich. A balanced diet is all you and your family needs for a healthy body, so always pay attention to the nutritional value of your ingredients.

5. Cook At Medium to Low Heat

Pure clay pots are great retainers of heat and the near infrared heat radiating from their walls cooks food evenly with gentle heat. It keeps nutrients intact and food cooks in almost the same time at low-medium heat as it does on high heat in metal/ceramic cookware.

Cooking at low-medium heat not only prevents food from burning and sticking to the bottom, it also improves the durability of your pure clay pot.

6. Choose A Pot That Manages Steam Well

Steam management is an important aspect of healthy cooking. In conventional cookware, the steam pressure inside the pot gets too much while cooking with harsh, near-infrared heat from metals/ceramics. So their lids have vents to release excessive steam in order to protect the pot from exploding.

Not many are aware that steam is water-soluble nutrients. As the body can’t store them like fat-soluble nutrients, they are needed every day. If the steam is released freely while cooking, the food becomes nutritionally deficient.

An ergonomically designed pure clay pot and lid make sure when steam rises from food, condenses at the inner surface of the lid (the lid being cooler than the pot) and settles back into the food before cooking is complete. This way, the water-soluble nutrients are preserved and your body is nourished with them regularly.

7. Clean With Water – No Soap

Regardless of what the label says, all soaps are toxic. When you are using a 100% non-toxic cookware, it’s important that you keep it away from anything toxic or chemical laden. Pure clay pots are naturally porous, so food doesn’t stick to the surface. You can always clean them with bare hands in normal water. Though you can scrub it a little if burnt food sticks at the bottom.

By following these simple yet useful tips, you can do wonders with healthy clay pot cooking. This will not only keep your body nourished with essential nutrients but will also protect you from common infections and diseases by strengthening your immunity.

Enjoy Cheap Holiday Deals to Hammamet With Your Family Today

Cheap holidays deals to Hammamet, or anywhere else for that matter, are difficult to come by these days. When you find an amazing deal that allows your family holidays to Hammamet to happen without returning you home with empty pockets and bellies, then you've found a deal worth holding on to. Just remember not to spend all the money you save on travel at the local markets in Hammamet.

When it comes to shopping the local markets Hammamet has to offer, be sure that you are willing to haggle for a better price. Not only is it necessary in many cases to get a fair price but it is also expected. At the same time it is considered poor etiquette to engage in a lengthy haggling process and then walk away without making the purchase.

Family holidays to Hammamet will be remembered for a lifetime when you make the sacrifice to include destinations such as Carthage Land (an amusement park) or Acqua Palace (a water park) on your list of things to do. Carthage Land is Tunisia's first amusement park and a great deal of fun for the entire family.

Not only does this amusement park offer the exciting rides, food, and shows you expect from a theme park but also offers a walk through the hallowed halls of history. Your kids may not know why things happened but they will leave associating names with the events that they study about in history lessons. Carthage Land is a must for those taking family holidays to Hammamet so be prepared to fit it into your budget. When you consider the money you save by booking cheap holiday deals to Hammamet you should have no trouble covering this small expense. Your children will love you for it.

Golf. Is it even possible to have a nice relaxing holiday without a round or two of golf on the itinerary? The good news is that its deserts desert locale, you will find plenty of opportunities to enjoy a nice round of golf when taking holidays to Hammamet. Other ways to enjoy the outdoors while visiting Hammamet include: quad riding, sailing, fishing, camel rides, and Sahara tours. Be careful that you remember, at all times, the importance of sun screen and that you avoid booking outdoor activities during the hottest times of the day. You should also bring water with you everywhere you go so that you can lessen the risk of dehydration.

Do not forget to enjoy your day at the beach. No exotic family holiday to Hammamet is complete without spending at least one day at the beach. There is much to see, do, and explore on these gorgeous beaches. In fact, some happy holiday goers are content to only leave the beach to eat and sleep. Spending time at the beach is a great way to save money and broaden the experience of cheap holiday deals to Hammamet. The more you can make your money stretch the better your overall cheap holiday deals to Hammamet will be.

SEO Strategies – The Truth About Search Engine Optimization

The Importance of Being Online

Did You Know? Right now, over 81% of people first search online before making a purchase vs using yellow pages, newspapers, traditional "offline" methods.

Did You Also Know? – 60% of traffic that comes to the websites is from searches-From people typing in what they are looking for in Google, Yahoo & MSN / Bing. Now, if your website is not on the first page of the search engine results, then unfortunately you are now. So knowing that, I am sure you would like to know how to achieve first page search results … and it begins with proper SEO strategies.

Let's get started!

First things first!

"A little bit of information is a dangerous thing"

Well the same holds true for too much information when it comes to SEO or Search Engine Optimization. When you are taught how to drive, was it necessary for you to have an understanding of the combustion engine, correct valve timing or be able to rebuild a transmission?

Of course not!

You simply needed the facts of getting your car going safely and smoothly down the road to your destination. Otherwise you will never get out of the driveway or be too overwhelmed and never learn to drive … never achieving your desired results.

Marketing Lesson # 1 "You can not steer a parked car!"

Unfortunately there is a lot of miss information that seems to be right in line with what people are trying to sell you online today. Imagine that?
The three reasons for this are simple:

1. SEO Companies, Gurus and Consultants want you to believe that only their big brains, experience and magic wands can make your site optimized and that little old you has NO chance, so do not bother and pay us lots of money.

2. Pretend Gurus and Consultants learn a few tricks and sell their wares unscrupulously all over the web for cheap leaving you with a crappy e-book and no results.

3. Lastly, there are the true webmasters out there who take on-Page optimization well beyond where it needs to go. (in my humble & profitable opinion) If you do not believe me, go ahead and buy one of those 200 page e-books that expect you to have degree from MIT and a full working knowledge of website coding. I would rather eat glass … I know this because I have read one of these, but dozens before seeing the light.

In other words, they tend to try and paint the Mona Lisa within every site but forget to invite anyone to the museum. IE All tech and no marketing. Remember, we did talk about the importance of getting the car moving did not we?

Dispelling the Myths of Search Engine Optimization

  • PPC or paid advertising is much cheaper and faster. WRONG. Paid advertising is only as good as long as you are paying for it, where On-Page optimization is a onetime set up. Natural Search Traffic is still 60% of all traffic & you will pay more per click in advertising if your site is NOT optimized.
  • SEO results take months, if not years, to achieve. WRONG. In fact, you can expect immediate results within a few days. Nobody has the time or patience to wait these days …
  • Optimal SEO results can only be achieved by an SEO expert. WRONG. No technical knowledge or SEO expertise is needed to achieve major success when you use the right SEO Strategies.
  • Hundreds of links are needed before I can start to see significant results. WRONG. Have you ever heard the saying, "Work smarter, not harder"? You can maximize your results with very little linking.
  • The Google algorithm is complicated and takes over 100 factors into consideration. It's impossible to achieve maximum SEO results without targeting them all. WRONG. There are key areas that have the greatest bearing and weighting over search engine results. In fact, these key areas make up the majority of the search algorithm.
  • SEO software yields the best results. WRONG. Simply put, if you know the key areas to target, you'll outperform any SEO program EVERY time. It's not a complicated process if you know what you're doing. (famous last words)

What is SEO All About Then?

All right, you've been patient. Here are the essentials of what you need to know about WHAT Search Engine Optimization is all about and then I'll get to the "HOW TO's" in just a minute. Let's walk before sprinting into uncharted territory.

OK so here's you first curve ball … there are two kinds of Search Engine Optimization! What? Who knew? Well I did and now so do you.

There is "ON PAGE" SEO and "OFF PAGE" SEO.

On-Page SEO is the method of configuring your website's size, layout, text, photos and videos so that they are easy to find by the search engines when someone is searching for them online.

Off-Page SEO happens outside of the website. It is the method of distributing valuable and relevant content about your products and services onto the internet in the form of blog posts, videos, articles, forums, podcasts, etc. that all point back to your website to help raise its rank in the search engines as well as drive traffic.

Now there is a middle man (more like a Judge) in the process and that is the search engines themselves like Google, Yahoo & Bing / MSN. They go around creeping and crawling around the internet and index or rank your website based on their own formulas known as algorithms.

No one knows the exact formulas (except those web geeks at Google, but they're not talking) but we have established some definite Do's & Don'ts when it comes to optimizing your website. The other thing to understand is that the Google's & Yahoo's use both On-Page & Off-Page optimization when ranking your website. For now, we'll concentrate on the on-site SEO which is the foundation for all other web marketing anyway.

Even paid web traffic from ads will cost you less with an optimized website because the search engines will reward you for playing by their rules … And simply the one theme that governs the rules of the search engines is to protect the consumer.

The Search Engines primary job is to bring the most RELEVANT results (websites, videos, articles, etc.) to the consumer or person doing the search based on the search term they type in. For example: If you were to search for "Snake Poison Antidote" on Google, you would be less than pleased and understandably angry if it folded up websites on snakeskin handbags and boots. You get the idea.

Getting Started with SEO Strategies

1. KEYWORDS : Prior to the SEO (or the process of correctly placing the right search engine friendly elements on your site) Optimization really begins with understanding the search terms people are using to look for products and services in the first place. These search terms are commonly known as "Keywords". Proper Keyword research is where most people (even seasoned marketers) fail before they even get started. Fortunately there are plenty of free and paid tools you can be using in no time to pick out the best terms to optimize your site with.

2. PLACEMENT : After you have thoroughly done your keyword research, it is time to strategically place them in all the elements * of your site (Header, Title, Description, Meta Tags, Navigation Links, Images, H1, H2, H3 tags, Alt Tags, Body etc.) to effectively have Google and the others to index or take account of all of them to be able to rank your site's relevancy for those keywords.

* Note: All of these "elements" are simply fields easily accessible to fill in on most commonly used website platforms.

Ok, that's it!

It can not be.

Yes it can! Sort of …

Like I said there are many geekier aspects of on-page optimization which includes things like which type of site structures to use, frames, types of scripts, etc. However, with the advancement of template driven and WYSIWYG * sites, many of these aspects are already pre-coded for optimization or ease of readability for those Search Engines out there doing their creeping and crawling thing … also known as indexing.

* WYSIWYG (What You See Is What You Get) – An interface that provides the user with the ability to point and click to insert objects, images & text into most sites today.

So with Keyword Research and proper Placement in your site are the broad strokes of On-Page Search Engine Optimization. However, "How" to do the right and profitable Keyword Research for your niche and "How" to place them properly in all the elements of your sites is where you earn your stripes.

Your SEO Strategies Next Step

Fortunately I have put together a step by step guide that will not only walk you through on-page optimization but also how to drive FREE traffic through off page optimization as well.

Remember that Search Engine Optimization is an Investment, not an Expense. Unlike paid ads, the efforts you put in to really optimize your site today will continue to pay off well into the future.

With a proper search engine optimization guide, you can easily dominate search-engines like Yahoo, Google and MSN. Ranking high on search-engines is easy and can be very profitable for your website.